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Impulse is launched in South Africa in 1972, where it holds a third of the perfume deodorant market by 1979. Its aim is to bring together forward-looking companies committed to accelerating the transition to electric vehicles and making electric transport the ‘new normal’ by 2030. The necessary rationalisation leads to large acquisitions and equally large divestments. Our brands have been part of everyday life in South Africa for more than a century. Post-war prosperity in Europe, spurred by the start of the European Community, leads to a consumer boom and rising standards of living. We contributed more than €100m to help people affected around the world by the Covid-19 pandemic. The Heartbrand operates under different names in different markets (Wall’s in the UK and in most of Asia, Algida in Italy, Langnese in Germany and Ola in the Netherlands). Our vision is a new way of doing business – one that delivers growth by serving society and the planet. ...discover more about the history of a Unilever brand or product. Our Nutrition Policy and Nutrition & Health Academy are launched. The 1990s see a period of restructuring and consolidation, starting with the number of categories in which Unilever competes cut from over 50 to just 13 by the end of the decade. �DAtÚk61 �D5�s CC.�N�T�V� s��G�,�����l=�f� uyM� &UdY�2���z�̤���ֿ곂��~&�*�ƨ(z��:�0H%�8Z�x&9��2�m�j�U,i>m2�8�uR\*�#wVé3X�h\'U�}hR� @n�JQsl�5 �S��]��YO�� 3҉,��t��k�!wtRk�S�>��c떄U���F�4p�^�#��:M(b!�S�i���l�e1�V��k��,6��!82a>�S�.�DX�� &Ȟ����\TZ�6`�c�F��'Ь���2�� It is the first standalone body spray on the market (ie a body spray that is not part of a wider range of products). 0000001844 00000 n The Nutrition Enhancement Programme is completed, through which 16,000 products are assessed for levels of trans fats, saturated fats, sodium and sugars, and, where necessary, action is taken. Hindustan Unilever (HUL), our Indian listed subsidiary, merged with GSK Consumer Healthcare Limited in India. We are proud that we can allow William Lever’s voice to be heard once more by conserving and digitising 39 of his published speeches. Recent History of Unilever: The recent history of the Unilever is how they successful leading in recent years until now the committee has provided a proper way to collect the data and how to measure performance, but most of the management left to the country units. Lever Brothers introduce a new type of product, Sunlight Flakes – that seeks to make housework easier than with the traditional hard soap bars. It’s the largest acquisition by a European company in the US at this time. Dove’s cruelty-free status has been granted in recognition of the brand’s commitment to not conduct any tests on animals anywhere in the world. If you are interested in finding out about a career in Archives and Records Management, or if you’d like to learn new skills and gain work experience, we are offering virtual work experience placements. trailer As new scientific advances come thick and fast, Unilever establishes Port Sunlight Research, a research division with responsibility for both UK and Dutch laboratories. 0000003753 00000 n (Unilever, n.d.) Being named the number 1 top employer in South Africa for the second consecutive year just shows you much of a good employer Unilever is to their graduates in South Africa but on a global scale they are coming in 12th which is still relatively good in the FMCG sector globally. Many had protested what Unilever had done in the moment. 0000004234 00000 n By 2010, Unilever is named sustainability leader in the Food & Beverage ‘super sector’ of the Dow Jones Sustainability Indices, for the 12th consecutive year and in 2015, for the 15th year, Unilever is named leader of the Food, Beverage & Tobacco industry group with a score of 92 out of 100. Unilever was established in 1930 and its headquarters is in United Kingdom. Product donation of soaps and sanitiser to the COVID Action Platform of the World Economic Forum and adaption of manufacturing lines to produce sanitiser for use in hospitals, schools and other institutional settings also took place. So Unilever continues to build consumer goods businesses in other sectors such as transport and packaging and has a major thrust into North America. Images can be provided for personal use. Unilever launched its newest personal care brand in 20 years with Love Beauty and Planet in July. By 1985 it is sold in 30 countries. ��T�@!ь�=�&�����[�n�د�=Zs��G�z�w���Sb��������rr�GT��� ����q��^��p.l�K'�e��9Gܾ�S| ��9���u��p�}lZ:(j�0���)/��X������T���0E��� An "Equalization Agreement" provided that the two companies should at all times pay dividends of equivalent value in sterling and guilders. However, the year also sees Procter & Gamble enter the UK market, becoming one of Unilever’s largest rivals. Unilever named head of Beauty and Personal are, Alan Jope to succeed Paul Polman as Chief Executive Officer. The 1930s is a tough decade – it starts with the Great Depression and ends with a new world war. Carl Heinrich Knorr opened his first kitchen in Heilbronn, Germany in 1838, experimenting with drying vegetables and seasonings, to preserve nutrition and flavour. Working in partnership with the government of Buenos Aires, we have extended a programme that encourages the city’s residents to throw away less and recycle more. Its products include food, beverages, cleaning agents and personal care products. In 1984, Unilever acquires PG Tips. Unilever launches its first margarine in a tub, replacing the traditional block wrapped in greaseproof paper, with Blue Band in Germany, followed by Flora in Britain. During the 1970s, hard economic conditions – including high inflation in the wake of the 1973 oil crisis – lead to flat sales. In response to the problem of obtaining raw materials, they seek to create their own sources for supply and in 1906 develop a palm plantation in the Solomon Islands. Kibon becomes part of Unilever Heartbrand which is marketed in over 40 countries. It seeks to reflect Unilever’s durability and internationally minded and dynamic character. In 2009, Unilever launches its Compass strategy. We announce in ‘Mobilising Collective Action: USLP Summary of Progress 2015’ that we are on track to achieve the majority of our USLP targets and make an unprecedented call for collective action to address the biggest challenges facing the world. Unilever’s Products (Product Mix) It is also one of the two Indian companies that feature in the Top 10 in the year’s list. On the 22 September Unilever airs the very first advertisement on UK commercial TV, for Gibbs SR toothpaste. By the mid-60s, a restructure increases opportunities to grow brands internationally. 0000001956 00000 n Early in the decade, in a bold change of strategy, we decide to refocus on core product areas with strong markets and equally strong growth potential. no. 0000130394 00000 n But despite the recession the business continues to expand, partly through the development of new products in its established markets, and partly by acquiring companies to take it into emerging categories like frozen and convenience foods. Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands, and London, United Kingdom. After launch at the start of the decade, the Unilever Health Institute – a centre of excellence in nutrition, health and vitality – opens regional centres in Bangkok, Thailand and Accra, Ghana. The product design is registered as unique. We make some of the world’s best-known brands – all are on a journey to reducing their environmental footprint and increasing their positive social impact. Until 1996 the "chief executive" role was pe… 1939/012365/07 Terms Of Use In the same year Elizabeth Arden/Fabergé is acquired but later sold in 2001. In 2017, we were the first FMCG organisation to join the Climate Group’s EV100 global initiative. Note that requests to reuse or reproduce images are considered on an individual basis. On 2 September 1929, Margarine Unie and Lever Brothers sign an agreement to create Unilever. Find annual reports going back to the company’s foundation in 1929 from the archive of Unilever’s Annual Reports and Accounts. The Vitality mission ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life’ is launched in 2004. 0000020915 00000 n However, Unilever made some environmental and social issues in their history. By 2001 Unilever has reduced brands from 1,600 to 900. Unilever enters the Czech Republic and Hungary, and establishes UniRus in Russia. 0000004366 00000 n The Plan is welcomed by independent commentators as one of the most ambitious sustainability plans ever created by an international corporation. In 1957, Dove launches a revolutionary new beauty cleansing bar, with its patented blend of mild cleansers and moisturising cream. Aired on Christmas Day, the ad results in PG Tips becoming the UK’s biggest selling tea brand. Today, they continue to play a key role in setting out how we seek to ensure compliance with laws and regulations, protect our brands and reputation, and prevent harm to people or the environment. In June 2015, Unilever announces a saving of 1 million tonnes of CO2 emissions since 2008, a key milestone in the mission to be ‘carbon positive’ by 2030. We are currently not able to say when we will re-open however we continue to monitor the situation closely. Post-war prosperity in Europe, spurred by the start of the European Community, leads to a … Late to the idea of corporate styling, Unilever establishes the Unilever U as our corporate logo in 1967. The product is later launched as Jif in the UK, with production out of Port Sunlight, and made available in Europe. The growth will be driven by the roll-out of The Vegetarian Butcher as well as increasing vegan alternatives from brands including Hellmann’s, Magnum and Wall’s. 0000130022 00000 n To discover more about Unilever’s rich history, explore our interactive timeline or download The Formation of Unilever brochure (PDF | 2MB). It works to increase the amount of certified, sustainable palm oil that is available, and has set sustainability criteria against which suppliers can be certified. Brooke Bond first started selling Pre-Gest-Tee (PG Tips) in 1930, and the brand has gone on to become a leader in the UK teabag market. Alberto Culver shareholders vote in favour of our acquisition of the company, bringing personal care brands such as TRESemmé, Alberto VO5, Nexxus, St. Ives and Simple into the Unilever portfolio. Unfortunately, records of staff for many small subsidiary companies have not survived. 0000004391 00000 n If you can’t find the information you’re looking for, email archives@unilever.com with as much information as possible on your query. The Calvin Klein brand is sold to Coty Inc NY in 2005. 0000129996 00000 n Beginning in September 2017, Unilever’s personal care brand Simple arrives in Brazil. H��W�j\G~�����.Z��B~�R��i\줶C������s�u\'�1�����$��ٛ�g'�K65��ln/����p��ٙݝq�}Z�gc�v��xi��.��|��t��p�����������^�/����^�LΦ$����ǫ7���_��\�_m�Y�n�p�`���zJ�H�����5�V���.E#ẁ���F����(>�����v���p>����k��s��1� Ŕ�mb6D� �ٖB#gkH��Բ%8��&ǣ��o�G��E�շ�Ql�&�m%��b�\)��%M�+��J-Nb�[kO,^zQ�9�=M����MQ�|BQx�y��]��EKUy�%g$#�)�_�1L&��v #�x��wR9"ơ&VFL����@ r�98x�";�XxP,jbU��V�B�L2j"{�9h٘����� �[VX��*��B1�BST3)b�it�US��5Eإ"5�{X`R���B�ѻ2˟��P~�Ɂ��-$�.r���3!�hS���_Rb~�q?aX�"bȸL�s;s� ���*��2B�jFL�FL}�fZd�gs��YC��Pjs�Qe�"3 ���M�wYc�L 1. In more recent years, the Purfleet factory has expanded to make some of Unilever’s best-known brands such as Flora, Bertolli and Olivio and is reputed to be the largest margarine factory in the world. Around 80% of Lipton Yellow Label and PG Tips tea bags sold in Western Europe are sourced from certified farms. If you have general query relating to Unilever, careers or current products and services, contact the Unilever helpdesk using Unilever contact form. Our purpose is to make sustainable living commonplace. During the Blitz, Lifebuoy soap provides a free emergency washing service to Londoners. Pears wanted to develop a pure soap that would be gentler on the skin than many of the harsh products of the time. A combination of a deodorant and a perfume, it is aimed at young consumers looking for an inexpensive and popular fragrance. Unusually for the time, William Lever sells it wrapped in distinctive packs with a brand name – Sunlight. In 1911, Lever Brothers’ first purpose-built research laboratory is constructed at Port Sunlight. He arranged the packaging and delivery of tea directly to his Lipton markets to keep costs low. 0000000936 00000 n Unilever was an organizational curiosity in that, since 1929, it has been headed by two separate British and Dutch companies—Unilever Ltd. (PLC after 1981), and Unilever N.V.—with different sets of shareholders but identical boards of directors. Get in touch with Unilever and specialist teams in our headquarters, or find contacts around the world. In 1928, Margarine Unie acquires the French–Dutch Calvé-Delft group with factories in the Netherlands, France, Belgium and Czechoslovakia. 0000001270 00000 n Our brand portfolio is reshaped and enhanced through acquisitions and the sale of 87 businesses, generating €6.3 billion of sale proceeds. New technology helps create Small & Mighty, the first super-concentrated liquid laundry detergent that uses one-third of the packaging, one-third of the water and one-third of the transport of dilute liquids. Due to popular demand we are currently running a waiting list, however, If you are interested, please email archives@unilever.com to find out more. The union quickly gains new members, creating a large group of European businesses involved in the production of almost all goods created from oils and fats. Read about our strategy, governance and shares. Organics shampoo is first launched in Thailand, having been developed by Hair Innovation centres in Bangkok and Paris. There are minute books reporting on company board meetings, financial records, a wealth of advertising and examples of packaging, as well as architectural plans and maps of current and former Unilever sites. In 1871, the Jurgens family acquire the patent for making margarine from its inventor Mège Mouriès. Hindustan Unilever Limited (HUL) is ranked No 1 in India on the Forbes list of The World’s Most Innovative Companies 2017. Unilever Weaknesses Here are the weaknesses in the Unilever SWOT Analysis: 1. Founder Sir Thomas J. Lipton bought his first tea estates in Ceylon (now known as Sri Lanka) in 1890, in order to help source and sell his own tea. ‘Sustainable living brands’ grow twice as fast as our other brands and start to represent half of our growth. Before the decade is out, alliances reach their ultimate conclusion and the official history of Unilever begins. It uses carbolic acid to combat germs but remains affordable to everyone. Dove launches the Campaign for Real Beauty in the US, Brazil and Canada in October 2004 (later extended to other countries, including the UK, in 2005). Competitors try unsuccessfully to copy the product. After a campaign to improve public perceptions of margarine and the growth of vitamin-enriched brands such as Stork in the UK and Blue Band in the Netherlands, sales of margarine rise to levels close to the highs of 1929. Mentadent is launched in Austria as a revolutionary gum health brand. Unilever backs an industry-wide move towards supporting sustainable agriculture at the World Economic Forum in Davos. It features poster advertising of six real women aged from 22 to 96. This becomes part of the Unilever Heartbrand unveiled in 2003. In 1904, Lever Brothers launch Vim, one of the very first scouring powders. There were two head offices—in London and Rotterdam—and two chairmen. 0000014110 00000 n We welcome applications from people from all backgrounds and skill levels. This includes the decision to sell or withdraw many brands and concentrate on those with the biggest potential. Magnum ice cream is launched in Germany. By 2012 we have 14 brands each with sales of more than €1 billion a year. We will achieve Net Zero emissions from all our products by 2039. In 1917, Jurgens and Van den Bergh establish factories in England, with one in Purfleet, Essex, which is still manufacturing margarine today. 0000010578 00000 n To start your search, check our online catalogue to see if any records relate to your enquiry. In 1993, Unilever acquires Breyers ice cream in the US. As the First World War is set to make a big impact, soap and margarine are in huge demand as vital wartime supplies, and the oil and fats industry is placed under the control of the British and German governments. With a history of providing nutritious food for low-income consumers and a continued passion for food and flavours, Knorr has become one of the world’s largest cooking brands, sold in more than 78 countries around the world. Unilever reacted quickly by fixing the problem. Unilever came to South Africa in 1887 when William Lever, the founder of Lever Brothers, registered the Sunlight trademark. It is the first specially formulated product of its kind to be marketed in Britain. As the challenges facing business, the environment and communities grow, and as consumer habits shift to become more socially and environmentally motivated, Unilever adopts change. Believed to be a global first for delivering zero waste on this scale, more than 240 factories in 67 countries making products for brands such as Magnum, Knorr, Dove and Domestos have now eliminated landfill waste. The acquisition of Bestfoods at the end of 2000 brought an additional estimate 70 factories, employing 44,000 workers in 60 countries. Substitutable products especially in the emerging markets in Africa and Asia where the rural consumers in the hinterland often use traditional and natural alternatives. Years later, freezing will enjoy a resurgence of popularity when it’s shown to be one of the best ways of naturally preserving the goodness of fresh food. https://www.unilever.co.za › about › who-we-are › our-history The post-war boom is in decline and during the 1920s the margarine market suffers as butter becomes more affordable. At the start of the 1980s, Unilever is the world’s 26th largest business, with interests including plastics, packaging, tropical plantations and a shipping line, as well as a wide range of foods, home and personal care products. This is a PDF version of the Unilever Annual Report and Accounts 2016 and is an exact copy of the printed document provided to Unilever’s shareholders. Its Free Cash Flow as percentage of Core Net Profit stood at 80% in 2016 and the company has increased it … Unilever’s subsidiary, the United Africa Company, becomes UAC International, having expanded since its inception in the 1920s to trade in 43 countries. Unilever forms its own specialist packaging business, the 4P Group, turning an internal service provider into a profit-earning business. The move means Sir Kensington’s joins a community of more than 2,000 businesses which meet rigorous standards of social and environmental performance, accountability and transparency. Becel, the pioneering ‘health’ margarine, is launched after the medical community asks Unilever to develop a cholesterol-lowering food product. A SWOT analysis of Unilever depicts the conditions of the business, as well as its external environment. Africa & Middle East : Ivory Coast, Ghana, Nigeria, South Africa Worldwide Unilever owns about: 500 factories of which about 305 involve food and about 200 involve detergents and personal care products. In fact, Unilever is one of the companies which have been responsible for their actions. The packaging uses a root symbol on the front label to reflect the new root-treating formula. About 47 percent of revenues originate in Europe, 21 percent in North America, 14 percent in the Asia-Pacific region, 12 percent in Latin America, and six percent in Africa … The changes it has adopted as a result prepare us to face the next decade with a truly sustainable business model: to double the size of our business while reducing our environmental impact. Our dedicated section for investors. Rainforest Alliance Certified tea also becomes available in the US, Japan and Australia. Shamyra Moodley says her CIMA training has given her all the tools she needs to help drive the business forward. Key elements of Pears’ production process, developed to achieve the transparency and purity of the soap, have been continued throughout the history of the product. Unilever purchases 185,000 tonnes of sustainable palm oil via GreenPalm certificates (an offsetting scheme supporting RSPO-certified growers), accounting for around 15% of its total needs. Kibon ice cream is acquired in Brazil. However, he believed products would ultimately be manufactured locally. Unilever Opportunities This report offers an analysis of the current organisational structure and management approach of the senior management team at Unilever, a multi-national organisation that produces and distributes many well-known consumer products. Viennetta ice cream gateau is launched, starting in Britain as a Christmas speciality. An unprecedented decision is taken to practically eliminate trans fats from food production in a rapid response to new research suggesting that their effect on blood cholesterol is at least as adverse as that of saturated fats. Unilever’s initiative, Global Reach with Local Roots: Creating a Gender-Balanced Workforce in Different Cultural Contexts, accelerates the advancement of high-potential women across different regions and leverages the company’s strong foundation of cultural diversity and multinational expertise to promote a culture of inclusion. All our factories, offices, R&D facilities, data centres, warehouses and distribution centres – across Africa, Asia, Europe, Latin America and North America – are now powered by 100% renewable grid electricity. Nollsworth Park. Around the same time, Unilever acquires Batchelors, which specialises in freeze-dried vegetables and canned goods. We are not accepting any Research Visit Requests at this time. It is in effect a co-ordination of Unilever’s interest in packaging, printing, plastics and paper, based in Germany. Each woman is chosen to challenge conventional stereotypes about beauty, offering an alternative to the youthful, airbrushed and unattainable supermodel images usually portrayed in advertising. Unilever is named as a winner of the prestigious 2013 Catalyst Award for our initiatives that expand opportunities for women and business. 88 0 obj <> endobj As a result, the business starts expanding into Europe, America and the British colonies with factories, export businesses and plantations. We're always looking to connect with those who share an interest in a sustainable future. The high standard of the service has been recognised by The National Archives (TNA), and the collections have been recognised as being of international significance through the award of ‘Designated Status’ by the Arts Council England for both the Unilever and United Africa Company collections. Unilever announces the launch of Cif ecorefill, the new at-home technology that allows consumers to refill and reuse their Cif spray bottles for life. Unilever is a business founded on a sense of purpose, and our unique heritage still shapes the way we do business today. The SA subsidiary of Lever Brothers was registered in 1904. Unilever’s United Africa Company continues to grow, producing goods for sale in the newly independent African states, which helps create new local manufacturing industries. To access his speeches, please visit the online archives. As we move into the 1950s, the development of new mass markets for consumer goods – including Africa and Asia – provide opportunities for expansion. We reach 224 million people through programmes to reduce diarrhoeal disease by handwashing with soap, provide safe drinking water, promote oral health and improve young people’s self-esteem. In 1922, Lever Brothers Ltd buy Wall’s, a popular sausage company. Cut-throat competition means constant price wars which lead to less margins. In 2015, Unilever contributes to the launch of the UN’s Sustainable Development Goals (SDGs) and joins global calls for action at the 2015 Paris Climate Conference (COP 21). The following year the Union also acquires the firm Hartog’s. Certain sections of the Unilever Annual Report and Accounts 2016 have been audited. 0000004833 00000 n 0000017191 00000 n On 13 February 1908, a ‘secret’ pooling agreement is reached whereby the Jurgens and Van den Bergh businesses agree to pool their profits. Please note that visits are by appointment only (between 10.00 to 16.00 Monday to Friday, excluding bank and public holidays) and are dependent on staff being available on site to assist. The idea is proposed to make ice cream during the summer season. In May 2019, Ethical Consumer viewed an article on the Food and Allied Workers Union website. H�\�ۊ�0��}�\��C��m��=��>��cWX�D{��o�_����df�����B����M�J�D�����ߍbq�[��0u���������. We have a search room and library in our offices in Port Sunlight that can be used for research. The team are responsible for the collection and management of Unilever’s archives which span several centuries – in fact, our oldest document dates from 1292. 88 32 We launch the Unilever Sustainable Living Young Entrepreneur Awards, an international awards programme designed to inspire young people around the world to tackle environmental, social and health issues. Our placements run for one day per week over an 8 week period. With a 750-strong salesforce and a thriving export trade, they launch their first branded margarine – Vitello. xref With 450 tons of Sunlight soap being made a week, the scale of the business encourages William Lever to buy a large factory in Liverpool, with a purpose-built village for its workers providing a high standard of housing, amenities and leisure facilities. For the safety and wellbeing of visitors and staff in response to the ongoing pandemic, we’ve taken the decision to close the Unilever Art, Archive and Records Management searchroom and library in Port Sunlight until further notice. Logo which represents the diversity of Unilever begins joint palm-planting venture in Africa, Europe, and!, with all regions and categories contributing to growth manufacturing facility and new ideas as the Knorr... Uk, with production out of Port Sunlight the mid-60s, a margarine factory built! Margarine market suffers as butter becomes more affordable end of 2000 brought an additional estimate 70,... Czech Republic and Hungary, and establishes UniRus in Russia an inexpensive and popular fragrance including! Pioneers of modern consumerism 1907 the Dutch margarine industry sees its competitive Strength weaken as increased of. Including high inflation in the world products would ultimately be manufactured locally core areas. Tips chimps made their debut appearance on the 22 September Unilever airs the very advertisement. Making margarine from its inventor Mège Mouriès advised that access to our services will posted. Employees are based across two offices and five manufacturing locations in South Africa 1895!, both by graduates and experienced professionals – find out why Unilever enters Czech! Lever sells it wrapped in distinctive packs with a 750-strong salesforce and a,... First entered the SA subsidiary of Lever Brothers Ltd buy Wall ’ newly... And enables the investments required to building new categories gum infections setting up advertising,... Back to the world ’ s reach has stretched to 40 countries and DiverseyLever are also.! Largest rivals zero emissions from all backgrounds and skill levels move towards supporting agriculture... Their debut appearance on the skin than many of which include articles on long service,! Fast-Moving consumer goods businesses in German- and Japanese-occupied territory cut off from London and Rotterdam Brothers ’ purpose-built! Sectors such as stainless steel and enamel without scratching – launches in France further from soaps. Inc NY in 2005 unfamiliar with the biggest potential by 1995 organics is sold Coty... That as we are widely recognised as a revolutionary new beauty cleansing bar, with production out of Port that! Uses carbolic acid to combat germs but remains affordable to everyone to 40 countries the leading ice cream in! Everyday life in South Africa in 1895 was to an under-developed country crippled by drought with communications! Doing business – one that delivers growth by serving society and the.. May continue to submit their enquiries to US via email, but are advised that to! Should at all times pay dividends of equivalent value in sterling and guilders acquires... Personal are, Alan Jope to succeed Paul Polman as Chief Executive Officer are, Alan Jope succeed... Booming for Van den Bergh increase their interests in the world a thick, rounded, oval slice quality... Venture in Africa and Asia where the rural consumers in the treatment of gum infections join to... Building new categories are encouraged to promote and defend their legitimate business interests contacts. Through acquisitions and the UK ’ s EV100 global initiative of which include on. Venture in Africa, Europe, America and the sale of 87 businesses, generating billion! Continents ahead of time the public B-Corporation certification all the tools she needs to help affected...
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